8 Ways to Build Online Participation

Throughout 2007 and 2008, Public Interactive has worked with public broadcasters to better understand how to effectively engage audiences online. We gathered experience directly from dozens of stations and programs such as KQED, Oregon Public Broadcasting, and Car Talk® using our online community engagement tool. One important lesson, particularly for those new to online engagement, is that it takes creativity and persistence to engage individuals and get their participation.

The Center for Social Media, as part of this year’s Beyond Broadcast conference, asked us to put together what we’ve learned to distribute to all conference attendees:

Eight Ways to Help Build Online Participation (PDF).


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