TV Naming Contest Uses Public Action

Car Talk Home Page

Car Talk recently launched a preview of their new PBS cartoon and is using Public Action to invite listeners to suggest names for the new TV show. The best idea wins a cameo on the show.

Car Talk is promoting this feature strategically. They launched it on November 3rd on air as part of their show opener and will continue to promote it on air (Listen to the promotion). They are featuring it prominently on their home page and they are linking to the launch page from many other places on their site. They have incorporated it into their regular fan emails and have negotiated with their distributors to feature the promotion on their sites as well.

Car Talk fans use Public Action to submit and discuss ideas for show names and can even use the rating feature to weigh in on the best and worst suggestions.

Within just a few days, Car Talk has received:

  • Over 1,300 name suggestions
  • Over 1,000 new Public Action registrations
  • Over 15,000 visitors to view the submissions
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: